I first discovered ALAS (All Light All Shadow) late last year when Kelly Elkin, one half of the genius team behind this Sydney sleepwear label, contacted me about stocking their inaugural summer range, Sirocco. At the time my store was chock-full of Christmas stock and I was in too much of a pre-Christmas flap to introduce anything new...but I certainly didn't forget about ALAS. In fact, I became a little obsessed, name-dropping them all over the place, and ended up with a few beautiful pieces from the Sirocco collection for my birthday this year (woohoo!). I couldn't wait to start stocking the stunning sleepwear at Mr Sparrow and was wildly excited to see a preview of the new collections when the other half of the ALAS team, Betony Dircks, visited Perth in April. In fact, so excited was I when their winter collection, Mountain Flora, Morning Silence, arrived at Mr Sparrow last week, I immediately put aside a big pile of pieces for myself! But don't worry, there are still plenty left for you! We're not stocking the whole collection, but the Alpine Tee, Alpine Pants, Glacier Pullover, Rain Pants and Rain Nightie are all in both our Subi and online stores now.
And just in case the pieces themselves weren't amazing enough, each one comes in this spectacular packaging...ahhh so lovely!
There is so much to love about ALAS, but perhaps the best bit is that Kelly and Betony have endeavoured to create a brand that is socially and ecologically responsible. While they design each of the pieces themselves in Sydney, everything is made in India under fair and just conditions (you can read about their recent trip to visit their producers in India here). The cotton is also grown, spun, woven and dyed in India, and all the garments are constructed with either GOTS (Global Organic Textile Standard) or Fairtrade accredited cotton, which means that the cotton has been farmed without dangerous chemicals, pesticides and fertilisers. The fabrics are then dyed and printed using methods that avoid harmful AZOs and formaldehyde. All of their packaging, swing tags and business cards are also recycled and recyclable. ALAS also recently won the 'Pure Spirit Award' - a category of the UK based Ethical Fashion Forum's Innovation Awards.
So not only can you feel super stylish and comfortable (they are sooo soft!) in your ALAS get-up, you can also sleep easy knowing your pjs haven't harmed anyone or anything to get to you!
Check out the Mountain Flora, Morning Silence collection at Mr Sparrow now and look out for an equally stunning new summer collection arriving in September!
*All images by ALAS